New Hampshire brand selects Proven Minus 33 base layer to carry the Terracea x Minus33 label
Agency: Terracea
About Terracea
Terracea is a New Hampshire-based outdoor apparel brand built on a simple premise: in the Northeast, how you dress for the weather matters. Founded by Eric Hui — who came to the region from Hawaii and experienced firsthand the demands of its harsh elements — Terracea was created to fill a gap in the market for technical outerwear rooted not in sport or mountain heritage, but in everyday life outside. Designed for the Northeast, in the Northeast, Terracea builds thoughtfully crafted products around premium materials, with one goal: keeping you comfortable wherever the outdoors takes you.
Media Contact
Kick PR
kate@kickpublicrelations.com
718.450.0646
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