Brand Growth and Global Retail Expansion Announced, Plus Commemorative Special Edition Hometown Down
Agency: Stio
About Stio
Founded in 2011 in Jackson Hole, Wyoming, Stio was born from a deep love of the mountain life. Time spent outside–on trails, in rivers and on summits–inspires everything the brand creates. Designed, developed and tested at the base of the Tetons, Stio creates premium, technical apparel for mountain athletes and everyday adventurers alike. Stio products can be found at stio.com, select outdoor specialty retailers and at their own Stio Mountain Studio® retail locations.
Media Contact
Abigale Youcha
abi@akimbopr.com
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Spring 2026 line expands women’s styles and introduces multi-sport performance layers

Chase Bliss with the New Stio Fall/Winter 2025/26 Collection
Inspired by untracked lines, the latest collection is built for the cold and made for mountain life.

Stio Launches Upcycled Bags with BirdieBlue and Geartrade
What’s old is new again: Stio, BirdieBlue and Geartrade team up for limited upcycled bag collection.

Stio Debuts All Terrain Footwear with Ridgecap Collection
Stio launches the Ridgecap Collection, technical all-terrain footwear built for mountain adventure.
Stio Launches Fall/Winter 2024-25 Collection
New performance-driven styles and elevated mountain essentials for the winter season.










