Taking the train to reduce environmental drain.
Agency: Isbjörn of Sweden
Isbjörn of Sweden was founded in 2005 by Maria Frykman Forsberg and Camilla Schmidt, after they became mothers for the first time and discovered a gap in the market for high quality and comfortable outdoor garments for children. The brand believes that all children are ‘Multisporters by Nature’ and should be allowed to enjoy outdoor activities in all weather conditions, while remaining warm, dry and comfortable. Isbjörn of Sweden garments use the most sustainable materials and the company continuously strives to be as environmentally friendly as possible, while still producing long lasting, tough and premium quality garments which emulate adult styles and materials. The brand is symbolised by the Polar Bear – the toughest animal on the planet. www.isbjornofsweden.com. #slowfashion #durability #truesustainability
Our Sustainability Pledge
Our sustainability road map is clearly set and as a team we’re committed to becoming fully circular by 2030, going completely microplastic-free by 2026 and achieving Net Zero by latest 2045.
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