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Agency: Echos Communication

Ready to Rip: Ruroc Announces 2025/26 Winter Athlete Roster

November 5, 2025 Press Release

A tribe of Olympians, icons, and creators in snow

Arcade Launches Recco Belt: Searchability for Emergencies

October 21, 2025 Press Release

Arcade belts, joins the global roster of Recco brand partners starting this fall.

Timberland Eyewear Introduces Fall/Winter 2025 Collection

October 21, 2025 Press Release

Featuring select Earthkeepers styles made From bio-based materials

Adidas Originals Eyewear Launches New Collection

October 14, 2025 Press Release

New for the Fall/Winter season

Ruroc Unveils the 2025/26 Snow Collection

October 2, 2025 Press Release

Engineered for every rider–from Olympic hopefuls to first-time shredders

Huffy Unveils Sledgehammer Pro BMX Frame

September 30, 2025 Press Release

Huffy’s first pro grade BMX frame since 2024 return

Ruroc Reveals the EOX IT Helmet, and It’s a Pure Nightmare

September 25, 2025 Press Release

The officially licensed helmet brings Stephen King’s Pennywise to life with a chilling design

Knog and EF Pro Cycling Drop Limited Edition Collection

September 23, 2025 Press Release

The new line features Knog’s best-selling products reimagined with the EF’s iconic ctyle

Bote Enters New Category with Lightweight Vali Aero Kayak

September 22, 2025 Press Release

At just 16.5 pounds, inflatable Vali Aero Kayaks offer streamlined design, stability and portability

Arcade Introduces the Momentum Belt

August 12, 2025 Press Release

Malleable, perforated webbing and low-profile buckle offer a minimalist, modern look

Knog Unveils Oi Prima Bike Bell with Wavetek Technology

July 14, 2025 Press Release

Ring in a new era: 80 plus decibel bell is a masterpiece of sound

Two For the Birders: Nocs Provisions’ New Spotting Scopes

June 20, 2025 Press Release

Outdoor optics brand expands with 56mm Lite View and 85mm Long View Scopes

Helinox Introduces Play Outdoor Games

April 3, 2025 Press Release

New category launches with four outdoor games designed to bring people together.

Adidas Originals

March 27, 2025 Press Release

Introducing the new spring Adidas Originals eyewear collection

Bote Introduces Fischer Series of Watercraft and Accessories

March 24, 2025 Press Release

New collection of fishing ready paddle boards, micro skiff, drinkware and coolers

1 2 3 … 5 Next »

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SGB Today

Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners

The Lycra Company Partners on Women’s Workwear Collection

November 12, 2025

Purpose Brands Co-Founders Chuck Runyon and Dave Mortensen Named 2026 HFA Hall of Fame Inductees

November 11, 2025

Skechers Welcomes Sofía Vergara as Brand Ambassador

November 11, 2025

IFit Expands Partnership with Samsung Health 

November 10, 2025

Under Armour and The University of Notre Dame Partner on Innovation Through Joint Research

November 6, 2025

Wolverine Partners with Paramount’s “Landman” Series

November 6, 2025

Milwaukee Athletics Signs Five-Year Deal with Adidas and BSN Sports

November 4, 2025

The Edge Fitness Clubs Bridges Gap Between Big-Box and Boutique with Amenity Expansion Plan

October 31, 2025

Fanatics Enters New Partnership with Football Australia

October 31, 2025

U.S. Ski & Snowboard Inks Sponsorship Deal with iCapital

October 27, 2025

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