BibRave welcomed longtime partner, AfterShokz, as presenting-level sponsor of The BibRave 100 awards luncheon on November 28 at The Running Event.
AfterShokz, known for its open-ear, bone conduction running headphones, and BibRave have a close partnership that began in 2015. That relationship has expanded to include custom brand ambassador management, ongoing product promotion, podcast sponsorships, and now an innovative activation to engage retail and race partners at The Running Event.
As part of their sponsorship of The BibRave 100, which will include a free pair of Trekz Air for each awards luncheon attendee, BibRave and AfterShokz are launching a sweepstakes/scavenger hunt called “The SnapShot $1K,” where one lucky conference attendee will win $1,000.
At six strategic mystery moments throughout The Running Event, an AfterShokz-branded step & repeat will appear for 60 minutes at a time. During those 60-minute intervals, conference attendees can snap a selfie in front of the sign and submit their pic via the event app for a chance to win. Each photo submission will count as a chance to win, and one random winner will leave Austin $1,000 richer. The timing and location of the six 60-minute intervals will be teased and hinted at via the TRE event app throughout the conference.
“The Running Event is a critical show for us to connect with and impress our retail partners, and ‘The SnapShot $1K’ is a super fun way to do so in a way that reflects our own brand voice and approach,” said Kim Fassetta, AfterShokz CMO. “Part of why we love working with BibRave is that they’re always coming up with new ways for us to tell our story and stand out from the crowd, and ‘The SnapShot $1K’ is a perfect example.”
The Running Event is a running conference aimed at highlighting emerging trends and advancing conversations between races, retailers, and running-related brands. But with such a high-profile event comes the challenge of how to stand out as other brands continuously up-the-ante with creative and innovative activations.
“AfterShokz is a truly unique brand, not just because they are pioneering a safer way to consume audio content via open-ear, bone conduction technology, but also because they are so open-minded and creative,” said Tim Murphy, co-founder of BibRave. “They’re never afraid to try new things and blaze new trails, because it’s just part of their DNA. We’re lucky to have them as a partner, and as a positive force in the running industry.”
