Aetrex Worldwide has hired Bruce Finestone as eastern regional sales manager. Finestone, who has more than 30 years of footwear sales experiene, will be responsible for building the brand and developing strategic, regional sales plans for Aetrex’s line of men’s and women’s dress, casual and high-performance footwear. Aetrex is recognized as a leader in comfort footwear as well as pedorthic footcare products and technologies.

Finestone previously played key roles in the launch of new products and brand-building for major labels including Reebok, Ellesse, Rollerblade, RLX Polo Sport, Ralph Lauren Footwear and Ecco Receptor, among others.