Adventure Medical Kits has tapped Seattle, WA-based Alta Group Inc. to represent its lines in Oregon and Washington.

Alta currently represents Ambler, Sea to Summit, Oboz footwear, Julbo eyewear and Petzl, among other major brands. Led by principal Dave Haavik, an industry veteran with more than 25 years experience in the outdoor retail business, Alta also currently reps Adventure Medical Kits’ products on behalf of AMK’s parent company Tender Corp. through much of Western Canada.

“We’re extremely excited about the prospect of working directly with Dave and his team,” said AMK president Chris Gubera. “We’re confident the combination of Alta’s sales knowledge, highly responsive customer service skills and cutting edge inventory analysis will translate into a significant increase in AMK’s business in the Northwest.”

For Alta, Adventure Medical Kits signifies a major addition to its growing stable of premiere outdoor clients.

“Without a doubt, AMK represents the gold standard in the survival and first aid categories,” said Alta’s Haavik. “As a consumer, I’ve used their products for years, because I know they’re of the highest quality.”

“Whether it’s skiing, snowboarding, hiking or hunting,” he added, “Outdoor recreation continues to be an integral part of everyday life in the Northwest, so we fully expect to expand AMK’s presence in specialty outdoor retailers located in the region.”

The Alta Group replaces Doug Nunn & Associates, which had represented AMK in both Oregon and Washington for the last 15 years.

“We’re grateful to Doug for all of his efforts over the years and we wish him and his colleagues continued success,” said Gubera. “With Alta now on board,” he continued, “we look forward to working together to write the next successful chapter in the AMK story.”