ADT Security Services, Inc. has strengthened its relationship with the National Sporting Goods Association by becoming an official vendor partner. Effective August 1, ADT, which is a sponsor for the NSGA Management Conference & Team Dealer Summit, is the Official Provider of Electronic Article Surveillance (EAS) equipment for NSGA members.

“The relationship between NSGA and ADT goes back several years, when the sporting goods industry began focusing on source tagging of EAS security tags on sporting goods products,” said NSGA President & CEO Jim Faltinek. “NSGA and ADT have encouraged sporting goods retailers and manufacturers to work together to make source tagging a reality by creating standards for placement of these tags in clothing, equipment and athletic footwear and then implement source tagging of these products.”

The discount program for NSGA members covers Sensormatic® EAS systems, which are designed to help retailers increase their sales and profits by reducing shoplifting and increasing open merchandising opportunities. Sensormatic systems are engineered and manufactured for superb detection and deactivation performance, durability, ease-of-use and aesthetics.

The new program provides a 15% discount off the list price to NSGA members who purchase Sensormatic EAS products from ADT. Specific details of the offer will be sent to members in a special mailing.

“Source tagging programs help reduce theft, lower labor cost, and increase sales and profits for retailers and manufacturers alike,” said Tom Racette, Director of Source Tagging programs for ADT. “These results have been helping retailers across a wide range of markets for many years and we are confident that the Sporting Goods Industry will realize the same success.