Adore Me, an e-commerce lingerie company, launched its first activewear collection in October.
Adore Me’s activewear collection is available from XS to 4X. To launch the new product category, Adore Me shot a TV ad – featuring models Daniela Lopez and Bree Warren – that will air on national TV.
Morgan Hermand-Waiche, Adore Me founder and CEO, said, “Adore Me was launched with a mission to revolutionize the lingerie industry by providing sexy, affordable designs. We do not sideline women, but cater to all shapes and sizes. Adore Me is an inclusive brand and offers the same product range, with the same design sensibility, for petite, standard and plus size customers – with the relevant fit adjustments.”
Hermand-Waiche added, “We want to be a staple in our audience’s wardrobe, whether she needs a lace bra, a stylish sports bra or a trendy sleepwear set. That’s why we believe that activewear is a natural addition to our current product line. Most mainstream activewear brands offer a very limited size range where plus-size women get sidelined and have to shop from specialty and often less fashionable brands. Adore Me has a dedicated activewear designer and a dedicated activewear fit expert to ensure that we are able to offer the best quality product and fit to all our customers, no exceptions made.”
Adore Me ranked as the second fastest growing retail company on the 2015 Inc 5000. It has almost 1.2 million Facebook followers and $11.5 million investment raised from VCs, private investors and banks.
