Adidas signed on as the exclusive global sponsor of UEFA Women’s Champions League. This marks the first global sponsorship of the multi-year broadcast partnership between UEFA, DAZN and YouTube.
The deal includes sponsorship advertising in all 61 live matches and related highlights and clips. It also includes Adidas integration within DAZN’s new “We All Rise” six-part city series, which will premiere at halftime during all the matches during each week of the group stages and spotlight local history and women’s football. Over the course of the season, this will evolve to include deeper collaboration and co-creation between DAZN and Adidas. The advertising agreement between Adidas and YouTube includes pre-roll globally across all live matches and non-live content across the DAZN UEFA Women’s Champions League YouTube channel.
Nick Craggs, general manager, Adidas Football said: “The UEFA Women’s Champions League is the pinnacle club competition, and this new partnership will take it to more fans than ever before. At Adidas, we believe that through sport we have the power to change lives. More visibility, more coverage and innovative formats are another step in the rise of women’s football, and we’re excited to come together with DAZN and YouTube to drive the game forward.”
James Rushton, co-CEO of DAZN Group said: “We are thrilled to officially announce Adidas as a global sponsor of DAZN and our UEFA Women’s Champions League coverage. This makes Adidas our biggest global brand sponsor ever to date and is a testament to the tremendous commercialization and unrivaled brand partnership opportunities that exist around women’s football, especially at this most elite level. We look forward to working with Adidas to further elevate the competition by reaching new and more fans as well as continuing to build upon the ever-growing economical ecosystem of the women’s game.”
Photo courtesy Getty
