The Boston Athletic Association (B.A.A.) announced that the organization has extended its longstanding official sponsorship with Adidas through 2030. The announcement marks more than 40 years of partnership between the athletic organizations.
“Adidas has been an official sponsor of the Boston Marathon for more than three decades, and we are delighted to extend our partnership furthering our dedication to community initiatives as well as athletic performance,” said Tom Grilk, president and CEO of the B.A.A. “Adidas has supported all aspects of our organization, from mass participatory events to the B.A.A.’s running club and High Performance team. Our collective missions align in the promotion of health and fitness, and this extension solidifies our combined commitment to the sport and running in the community.”
Adidas has been a sponsor of the Boston Marathon since 1989, increased its support to include the B.A.A. Running Club in 1991 and since 1994 has sponsored all B.A.A. running events, clinics and youth programming, and initiatives including the B.A.A. 5K, 10K and half marathon. Together, the B.A.A. and Adidas have developed year-round programming to promote health and fitness for Boston-area kids, which has yielded “participation from more than 35,000 students.”
“Adi Dassler founded Adidas inspired by the passion for running and for supporting and enhancing athletic performance. Our partnership with the B.A.A. allows us to bring to life our belief, that through sport we have the power to change lives,” said Alberto Uncini Manganelli, GM, Adidas Running, Global.
Adidas will also continue to support all B.A.A.’s road races, the organization’s running club, High-Performance Team, and youth events.
“The B.A.A. and Boston Marathon are synonymous with athletic excellence for the athletes and a role model for touching people in their journey of physical and mental betterment and driving a positive impact to communities. In this journey, we are extremely proud to support the B.A.A. and athletes from across the globe with their pursuit of athletic achievement and we look forward to advancing our commitment to and celebration of the running community,” continued Manganelli.
The 2021 race has been postponed until October 11 because of COVID-19.
Photo courtesy Adidas