Adidas AG. said it will 'significantly' exceed its full-year target of posting at least 1.2 billion euros ($1.8 bn) in soccer-related sales this year, helped by the European soccer championship currently being held in
“We will be about 50 percent above our sales level in 2004, when the championship was held in
Adidas in 2004 posted soccer-related sales of about 800 million euros ($1.2 bn), which rose to 1.2 billion euros in 2006, when the World Cup soccer tournament was held in Germany, Adidas' home country.
Hainer affirmed earlier statements saying the company has already reached some 80 percent of its targeted full-year soccer-related sales for this year.
The German sporting goods giant has already reached its goal of selling 1 million German national soccer team jerseys during the championship, which is pitting 16 national teams against each other.
The company, which is equipping players from
“And if