The Italian Football Federation (FIGC) signed a multi-year deal with Adidas, ending its nearly 20-year partnership with Puma.
Adidas CEO Kasper Rørsted said: “We’re incredibly proud to be announcing this long-term partnership with the Italian Federation. We’re excited to have one of the most successful footballing nations joining our portfolio of international Federations, alongside the likes of the DFB (Germany), RFEF (Spain), AFA (Argentina) & RBFA (Belgium) & are looking forward to see what we can achieve together.”
The President of the Italian Football Federation (FIGC) Gabriele Gravina commented: “The announcement of the partnership with Adidas is a source of great pride for the FIGC. This collaboration represents a milestone in the growth of our commercial appeal and strengthens the process of developing our brand both in Italy and abroad. The passion and enthusiasm that we have observed at Adidas are shared by the Italian Football Federation every day in its efforts to promote all the Italian National teams and Italian football at every level.”
The first Adidas x FIGC kits are expected to drop at the beginning of 2023.
Logo courtesy Adidas x FIGC
