Adidas Terrex opened the brand’s first showroom in downtown Boulder, CO, near Pearl Street. The company noted in a media release that the “showroom reaffirms and celebrates Adidas Terrex’s long-term commitment to investing in the outdoor industry at large and marks a significant milestone in the brand’s journey towards growing its presence in Colorado.”
Adidas Terrex also noted that it would use the space for “events, hosting partners and community members, and building connections with the city’s strong, local retailer market.”
Eron Osterhaus, Adidas Terrex director of sales and operations, said: “I am so thrilled that we on the Adidas Terrex and Five Ten Sales team are deepening our roots within the vibrant outdoor community of Boulder, CO. We are so proud to build on our brand’s 9-year history of calling Colorado home, with this fantastic new showroom and office space. A dynamic space that showcases our world class products in a premium presentation and creates an ideal environment to host our retail partners. This is such a clear example of Adidas’ unwavering investment into the Outdoor Industry and the passionate community we support.”
Image courtesy Adidas Terrex
