A New York man sued Adidas, claiming the company's AdiPure barefoot line didn't provide the fitness benefits promised and actually wound up injuring him. Plaintiff Joseph Rocco said the $90 pair of adiPure
shoes he purchased did not deliver the increased training
efficiency and decreased risk of injury promised in
advertisements, according to court papers.
Adidas has not responded to the lawsuit. The suit was filed against Adidas America Inc.
According to Reuters, Rocco also attests he suffered a compound fractures after
training in the shoes and said he and
other customers were never warned about the potential hazards.
The shoes increase the
risk for bruising and foot damage, due to their decreased
padding and other structural differences from more traditional
running shoes. Rocco said and that, as a result, hIn March, a class action lawsuit was
filed against Vibram – the maker of barefoot-style running shoe
FiveFingers – over similar claims of promoting the shoes'
unproven health benefits.
The lawsuit seeks to certify a class of everyone who
purchased adiPure shoes since their debut in August 2011. Rocco
is seeking a refund for the shoes, as well as statutory damages.
