The No. 1 alpine skier in the world, Mikaela Shiffrin, signed with Adidas in a multi-year partnership. The 24-year-old Colorado native claimed a record 17 World Cup wins in the 2018/19 season—a feat no man or woman has ever achieved in one season before.
“Adidas is a company that aligns with my values and beliefs so perfectly, and I’m really looking forward to kicking off this partnership,” Shiffrin said. “Off the mountain, I basically live in shorts and leggings, so it’s really important for me to partner with a global company that sees the value in combining performance, style, and comfort, and has a strong mission and vision. adidas believes that ‘through sport, we have the power to change lives,’ and they practice what they preach both in sport and in life, with initiatives like their movement against marine plastic pollution, and their movement to give more people better accessibility to being outdoors.”
Kasper Rorsted, Adidas CEO, said: “We are excited to welcome Mikaela to the adidas family. With two Olympic Gold Medals, five World Championships titles, three-straight overall World Cup season titles and 60 World Cup victories, her list of successes is just impressive. Her winning attitude and passion for sport are perfectly aligned with our mission to be the best sports company in the world. Mikaela adds to our fantastic roster of creators and Outdoor athletes and she’ll help us to inspire millions of consumers in the US and around the world.”