Adidas announced a multiyear partnership with 2017-18 Calder Trophy (Rookie of the Year) finalist, Mathew Barzal of the New York Islanders.
The Islanders’ center led all rookies with 22-63-85 (82 GP), which was 20 points more than next-closest player. With the new partnership, Barzal will be featured in a variety of Adidas marketing campaigns and collaborate on the design of future Adidas Hockey and Adidas Training products.
“Adidas truly supports their athletes in all aspects of their lives and the brand is creating a ton of buzz by challenging the status quo,” said Barzal. “I’m thrilled to be joining the three-stripe family because they empower creativity. Adidas is the only brand that fuses sports and culture and that really speaks to my style on and off the ice.”
The 21-year-old phenom grew up in Vancouver, British Columbia and recently represented Team Canada in the 2018 World Championships. The 16th overall selection in the 2015 NHL Draft, Barzal was named the MVP of the WHL playoffs in 2017 after finishing with 25 points (seven goals, 18 assists) in 16 games, helping Seattle win the league championship for the first time. He was also the WHL’s Western Conference Player of the Year after finishing with 79 points (10 goals, 69 assists) in 41 regular-season games.
“Mat has quickly established himself as one of the NHL’s elite creators and he embodies what Adidas Hockey is all about–speed and creativity,” said Dan Near Sr., director of Adidas Hockey. “Mat’s energy, persona and style make him a great ambassador for Adidas Hockey and for the next generation of hockey players and we couldn’t be happier to welcome him to team Adidas.”
Barzal joins the Adidas Hockey roster that includes Sidney Crosby of the Pittsburgh Penguins, Connor McDavid of Edmonton Oilers, Tyler Seguin of the Dallas Stars, Patrice Bergeron of the Boston Bruins, P.K. Subban of the Nashville Predators and Brent Burns of the San Jose Sharks.
Photo courtesy Adidas
