adidas-Salomon AG has acquired Valley Apparel Company of Cedar Rapids, Iowa, a producer and distributor of collegiate and professional league apparel and accessories. Terms of the deal were not disclosed, but adidas-Salomon officials described it as “a minor investment”.
Valley, which was originally founded as Galt Sand and was acquired by Starter Corporation in 1996. It was acquired by Starter Galt management in 1999 after the bankruptcy of Starter. Valley became an adidas licensee in 1999, initially producing and distributing adidas t-shirts, fleece, team replica and authentic jerseys.
The company also produces an extreme sports line called VAX and produces private label programs in the outdoor and sports categories.