Adidas AG, on Wednesday, reversed course 48 hours after asking the U.S. Trademark Office to reject a Black Lives Matter application for a trademark featuring three parallel stripes, according to Reuters.
“Adidas will withdraw its opposition to the Black Lives Matter Global Network Foundation’s trademark application as soon as possible,” the company said in a statement.
A source close to the company told Reuters the change was due to concerns that consumers could misinterpret Adidas’ trademark objection as criticism of Black Lives Matter’s mission.
