Coty, Inc. renewed its long-term license agreement with Adidas for its Active Skin and Mind range—a collection of deodorants and shower products in sustainable, packaged sustainably, designed to increase skin hydration for athletes to achieve optimal performance and recovery.
Sue Nabi, Coty’s CEO, said, “I am delighted we have signed a new agreement in our long-standing partnership with Adidas, the global premium sports brand. Adidas is perfectly positioned to capitalize on the new well-being and athleisure trend in beauty amongst today’s consumers. In recent months, we have successfully elevated the body care equity of Adidas, moving into products that are focused on enhancing sports and skin care credibility.
“With the launch of the Adidas Active Skin and Mind range, we are positioning Adidas as a leading premium body care line with superior ingredients and sustainable packaging. Consumers have responded very positively to the launch, and we look forward to building on this progress with an exciting pipeline of further innovations and lines as we drive growth in new and existing markets in the future.”
Building on the launch of the Adidas Active Skin and Mind range in Europe, Coty is driving the growth of the Adidas brand in China. Active Skin & Mind forged a partnership with Su Yiming, the Chinese gold medallist in snowboarding, as an ambassador for the brand.
Coty’s licensing partners also include Tiffany, Gucci, Calvin Klein, Burberry, Nautica, David Beckham, and Lacoste.
Photo courtesy Adidas x Coty
