Adidas Senior Sales Manager Mike Gugat and Doug Schmidt, divisional vice president of REI, have joined a new customer advisory board at Brandlive, a cloud-based service used by both companies to conduct interactive online product training, marketing and e-commerce events.

Also appointed to the committee were Pete Coles of eBay and Cathy Nelson, creative e-commerce director for Williams-Sonoma.

REI and Marmot are among five brands that will present case studies Sept. 9 at Brandlive’s inaugural customer summit.