Adidas has partnered with Universal Standard, a U.S. brand focused on creating apparel for women of all sizes, to create a collection of inclusive and fashionable performance apparel.
The collaboration includes pieces like a hooded sweatshirt, tank top, crop mesh tee, shorts, and more that range from sizes XXS to 4XL. According to an announcement from the inclusive sizing brand, the collection also follows the brand’s ethos of “All of Us, As We Are.”
and Universal Standard launched what the brands called a “collaborative performance collection” in sizes XXS through 4XL.
The Adidas and Universal Standard collection is available on adidas.com and in some Adidas stores in New York City, Santa Monica, California, and Portland, Oregon
“We want the industry to keep witnessing that inclusion is the only way forward. Together with Adidas, we want to change the way fashion looks at women and the way women look at fashion,” said Universal Standard’s cofounder Alex Waldman in the brand’s press release. “This is to the benefit of the industry, the consumer, the idea of diversity, and to creativity itself.”
“As a brand, we are always a work in progress and we constantly look for ways to evolve our business,” Alison Stewart, Adidas’ vice president of concept development, said in a statement. “Our approach to inclusive product creation is born from our commitment to making sport more accessible, and as the industry-leading experts, Universal Standard were the perfect partners to collaborate with.”
