Adidas has replaced Nike as the athletics sponsor of Florida A&M University.
Nike partnered with Florida A&M University in 2016 and its contract was about the expire.
“This decision we made is about culture. This has some deep roots about not only the financials and benefits to the University but how we truly grow a partnership that celebrates our University’s mission,” said Athletic Director Kortne Gosha, according to Famuan, the University’s student newspaper. “I certainly think from a University perspective, athletics in particular, that this is in the best interest of the school and will allow us to take the athletics program to the next level.”