Adidas Outdoor has opened a new office in the American Mountaineering Center in Golden, CO. The office will serve as a Rocky Mountain area showroom and center for key sales operations. Located at 710 W 10th St., Suite 710, the 2,400-square-foot office shares the building with the American Alpine Club.
Adidas Outdoor’s expansion to Golden was driven by brand growth in the U.S. for both the adidas Terrex Brand and the Five Ten Brand. Continued growth at the Los Angeles headquarters and the addition of four key sales managers, all residing in Colorado, make the new location ideal for future growth.
“The Colorado office’s central location will help better support our core customers and keeps our focus close to the mountains where our inspiration comes from,” said Greg Thomsen, managing director for adidas Outdoor USA. “We’re excited with the growth of both the adidas Terrex Brand in the U.S. and the continued momentum and strength of the iconic Five Ten brand.”
The new office comes in combination with an increasing presence in the state. As the key sponsor of the annual Aspen Backcountry Marathon & Half Marathon in collaboration with the city of Aspen, and the title footwear sponsor of the Audi Power of Four Trail Run Series, in collaboration with Aspen Skiing Co., adidas Outdoor has a strong relationship with the region.
Pete Schuster, adidas Outdoor director of sales for the U.S., will lead the new office, working closely with Loren Gwartney-Gibbs, adidas Outdoor key account manager.
Photo courtesy adidas Outdoor
