Adidas Outdoor was named title footwear sponsor of the Audi Power of Four Trail Run Series, the summer event of the winter Power of Four Ski Mountaineering Race, in collaboration with Aspen Skiing Company, August 5-6, 2017. The event is a premier endurance race series utilizing the scenic and challenging terrain of each of the four Aspen Snowmass mountains. Each race is designed to test the limits and skills of both elite and recreational athletes. As part of this sponsorship, Adidas Outdoor will have onsite presence throughout the event including brand activations at the start and finish.
“This partnership expands upon our strong relationship with the city of Aspen,” said Greg Thomsen, managing director, Adidas Outdoor U.S. “We are delighted to partner with Aspen Skiing Company. We all know Aspen for its amazing skiing, but its running trails share equal status. Aspen is a world destination for outdoor pursuits year-round. It is an ideal venue for adidas Outdoor to showcase its trail running footwear and apparel. With our trail running category continuing to explode in the U.S. Aspen’s scenic, winding trails are perfect for putting our technical trail shoes through their paces.”
The event’s signature race is a challenging 50K Ultra. It covers the four Aspen Snowmass mountains – Aspen Mountain, Highlands, Buttermilk and Snowmass – utilizing a mix of singletrack and dirt road. The event also offers a 25K race along the famed Government Trail covering Buttermilk and Snowmass mountains, a 10K on Snowmass Mountain, and a Vertical K race up Aspen Mountain. Registration for all four trail runs is open.
For the 50K race, the first male and female finishers will be awarded $1,000, second place will receive $500 and $250 for third place. The first male and female finishers in the 25K race will be awarded $300, second place will win $125, and third place $75.
Vertical K’s first place finishers will win $150, second place finishers will receive $60, and $40 for third place. Other awards, such as Adidas Outdoor gift cards for top three winners of each race, will be provided for winning participants. All participants will receive an Adidas Outdoor bag with promotional items.
Photo courtesy Audi Power of Four Trail Run Series
