Adidas Outdoor will open its first pop up in NYC Saturday, November 2, at 273 Lafayette between 12:00 and 7:00 p.m. celebrating the MyShelter commuter jacket.
Last week Adidas took over two iconic neighborhood bodegas that engaged members of the Adidas Creators Club in advance of tomorrow’s opening.
MyShelter is based on research and insights from consumers living in cities with specific weather conditions like London, New York, Shanghai, and Tokyo. The jacket collection combines Adidias’ more than fifty years of expertise in technical apparel.
Consumers will be able to experience the MyShelter collection in actual rain and fog conditions on-site at the event.
Photo courtesy Adidas
