Adidas NEO has added Tom Daley, the Olympic diver from the United Kingdom, as the UK ambassador for the brand.  Selena Gomez and Justin Bieber front the label in the US.

“We’re super-excited to announce that Tom Daley has officially joined the NEO team!” the company said in a statement. “He’s ready to dive in, so check back soon for all sorts of fun planned for the coming months!”