Adidas and Foot Locker introduced The a Standard, the first shop-in-shop retail concept within Foot Locker.  The a Standard offers premium product from Adidas sport performance and style collections, including footwear and apparel. The exclusive in-store shops will be in 28 Foot Locker locations across the U.S. including New York/New Jersey, Portland, Los Angeles, Chicago, Atlanta, Houston, Miami, Philadelphia, Washington D.C. and Minneapolis. Adidas and Foot Locker expect to open additional locations within the next year.
The a Standard will provide a home for Adidas most cutting edge products in sport and style for Foot Locker customers around the country, said Tony Kaplan, head of retail marketing at Adidas America. Frequent product rotations within style, basketball and running will keep the selection fresh.
Each dedicated space features interactive technology and a dynamic touchscreen display to help customers engage with and learn about key products. The a Standard launch kicks off with the release of the Adidas Pure Boost City Blur print-inspired by the energy and speed of urban life-available this month.
Creating an exciting place for our customers to shop and buy is one of Foot Lockers key initiatives, said Stacy Cunningham, executive vice president of marketing for Foot Locker. Designing a dedicated section in our store with Adidas provides us a great opportunity to connect further with our customers by offering an elevated product assortment in an engaging and interactive environment with The a Standard.
For more information, visit Join the conversation on Facebook at and on Twitter at @footlocker, @AdidasUS and #approved.
About Adidas
Adidas is a global designer and developer of athletic and lifestyle footwear, apparel and accessories with the mission to be the leading sports brand in the world. Everything we do at Adidas is built on the passion to make athletes better, faster and stronger. At Adidas, youll find a range of high performance mens and womens products that showcase our latest innovations to help athletes reach their full potential. Adidas is part of the Adidas Group, a global leader in the sporting goods industry, offering a broad portfolio of footwear, apparel and hardware for sport and lifestyle around the core brands Adidas, Reebok, TaylorMade, Rockport and Reebok-CCM Hockey.
About Foot Locker, Inc.
Foot Locker is part of Foot Locker, Inc. (NYSE: FL), a specialty athletic retailer that operates approximately 3,500 stores in 23 countries in North America, Europe, Australia, and New Zealand. Through its Foot Locker, Footaction, Lady Foot Locker, Kids Foot Locker, Champs Sports, SIX:02, Runners Point, and Sidestep retail stores, as well as its direct-to-customer channel, including, Eastbay,,,, and, the company is a leading provider of athletic footwear and apparel.