Adidas plans to launch a virtual sporting event, the #HOMETEAMHERO Challenge, to support essential workers. From May 29 to June 7, for every hour of tracked activity, Adidas will donate $1 to the COVID-19 Solidarity Response Fund for the World Health Organization (WHO) with the goal of reaching one million hours.
The challenge features a collaboration between multiple activity tracking apps including Garmin, Zwift, Polar, Suunto, JoyRun and Adidas’ own suite of performance platforms – Adidas Running and Adidas Training. Adidas’ apps will house an extended selection of guided workouts led by top athletes such as FC Bayern’s David Alaba, ultra runner Sabrina Stanley and Wales’ rugby star George North.
“Regardless of circumstance, what unites us all is our drive to do good, feel connected to each other as one team and most importantly, to say thank you to essential workers who were there for us in a time of need,” said Scott Zalaznick, SVP of digital, Adidas. “The is our chance to be there for those who kept us moving.”
As part of its COVID-19 response, Adidas has made a direct €3 million donation and is further donating €2 for every item over €20 purchased online to the COVID-19 Solidarity Response Fund for the World Health Organization. The company has also produced hundreds of thousands of face shields for U.S. healthcare workers in collaboration with Carbon.
Logo courtesy Adidas
