Adidas launched the Adidas Football Collective, a program designed to provide more access to sport and positively impact communities.
Adidas Football Collective will create a cooperative of individuals, clubs and communities — starting in London, Paris, Berlin, New York, LA, and Tokyo — “united by the belief that through football, a positive change can be created.”
Adidas Football Collective launched on October 5 with a short film and dedicated digital hub designed to keep the global football community updated with local initiatives and ways they can get involved. City-specific activations will be rolled out through 2020 and beyond.
Commenting on the creation of the Adidas Football Collective, Adidas Global Football General Manager Nick Craggs said, “At Adidas, we believe in the power sport has to change lives. During the challenges of 2020, we saw more than ever, football become an essential lifeline in keeping our communities connected. The essence of Adidas Football Collective is simple, make the sport we love accessible to everyone who wants to play. For us, the Adidas Football Collective is our commitment to supporting the teams, initiatives and projects that are using our sport to make positive change. It is our mark of respect and gratitude for the resilience and creativity of this community now and in the future.
Photo courtesy Adidas