Adidas and A.C. Milan have extended their sponsorship deal until the end of 2017. Under the new agreement adidas will also design, produce, distribute and promote a wide range of non-sport related A.C. Milan merchandising articles. Terms of the deal were not disclosed.


 

Adidas also entered into four-year agreement with the University of Cincinnati to supply apparel and footwear to the UC football team beginning with the 2008 season. The new deal runs through the 2011-12 school year.  All 18 of UC's sports will be affiliated with adidas as part of an $11.5 million compensation deal, $3.4 million of which goes to the football program, or roughly $825,000 per year. UC's previous football deal with Nike, which expired in 2007, was worth $90,000 a year.  The new deal runs through the 2011-12 school year.