Timex Group entered into a global licensing agreement for watches under the Adidas Originals brand.

“We could not be more excited to welcome Adidas into our portfolio of brands,” says Tobias Reiss-Schmidt, president and CEO of Timex Group. “There are few truly iconic brands, and Adidas, with its rich history and authentic style, is at the very top of the list. We see a strong and increasing interest in watches among young Millennials and GenZ, and we look forward to introducing our Adidas Originals watch collection to this next generation of consumers.”

The first collection will hit the market beginning of 2022. It will be sold across Adidas-owned stores, affiliates and e-commerce, and through Timex Group’s global distribution network. Timex has partnerships with Nautica, Guess, Gc, Ted Baker, Salvatore Ferragamo, Versace, Versus, Missoni, and Furla.

Photo courtesy Timex