adidas has extended its marketing partnership with the New York Yankees, which initially started in 1997, through the 2013 season. The three-stripe brand will remain the Official Athletic Apparel and Footwear Company of the New York Yankees.
Under the agreement, adidas supplies the Yankees with athletic apparel and footwear for various personnel in stadium as well as the club's minor league affiliates. adidas also gets signage in Yankee Stadium, logo presence on printed team collateral materials, stadium scoreboard exposure, and a suite to entertain guests.
