Adidas extended its kit supplier agreement with the Belgian Football Association (KBVB) for six more years until 2026.
Adidas has partnered with the RBFA since 2014, prior to which the national governing body had a deal with Swiss sports brand Burrda. The new deal covers the next two editions of the men’s Fifa World Cup, as well as the 2023 Fifa Women’s World Cup.
Günter Weigl, senior vice-president global sports marketing & brand relations at Adidas, said of the new agreement: “The RBFA is a strong partner, with a leading national team, promising ambitions in women’s and youth football and attractive plans to professionalize football in Belgium.”
The Belgian men’s national team is currently ranked first in the FIFA rankings, with the women’s team ranked in 17th position.
Photo courtesy Getty
