Adidas confirmed plans to launch an apparel collection in partnership with Peloton.
The Adidas x Peloton SS21 collection will include performance wear and lifestyle pieces made in collaboration with Peloton instructors Ally Love, Robin Arzón and Cody Rigsby. The instructors were involved in the design process to develop a co-creation model. The collection is Peloton’s first instructor-designed global-level collaboration.
It will be available starting March 25 on adidas.com/peloton, in select Adidas retailers, apparel.onepeloton.com, and in select Peloton showrooms. The launch will also include a series of on-demand classes, available on the Peloton Bike, Bike+ and the Peloton App starting March 18, and a live class promoting the collection on March 25.
Photo courtesy Adidas
