Physic Ventures announced that adidas International, Inc. has acquired Textronics, Inc. a developer of wearable sensors for use in fitness monitoring.
Terms were not disclosed. Textronics develops and commercializes functional products that integrate sensing fibers directly into the fabric of garments, allowing for the measurement of electrical, optical or magnetic signals without using cumbersome electrodes attached to the body.
This includes heart and respiration measurements, vital statistics and motion detection.
