Adidas announced that the company is alerting certain consumers who purchased on Adidas.com/US about a potential data security incident. On June 26, Adidas became aware that an unauthorized party claims to have acquired limited data associated with certain Adidas consumers.
Adidas said it is committed to the privacy and security of its consumers’ personal data. Adidas immediately began taking steps to determine the scope of the issue and to alert relevant consumers. Adidas is working with leading data security firms and law enforcement authorities to investigate the issue. According to the preliminary investigation, the limited data includes contact information, usernames and encrypted passwords. Adidas has no reason to believe that any credit card or fitness information of those consumers was impacted.
While Adidas continues its thorough forensic review, it is alerting relevant consumers.