adidas America, Inc., announced a long-term extension of its relationship with Agron, Inc., its Los Angeles-based exclusive licensee for headwear, bags, socks, underwear, and other accessory items. The extension through 2022 will expand the two companies successful partnership offering a strong portfolio of accessories.
“adidas special relationship with Agron goes well beyond just a licensing deal. Its a great example of how a dedicated and focused team can consistently produce quality adidas products for our consumers,” said Patrik Nilsson, adidas America President. “Accessories are a great vehicle to promote the brand. We continue to hold significant market share in a variety of accessory areas and we attribute that success to the innovative partnership we have with Agron and our accessories sales team.”
“Agron is 100 percent focused on the consumer and developing adidas products to meet their desires. Our team is made up of people who are absolutely committed to the success of adidas.” said Agrons Co-CEO Wade Siegel. “The teams ability to adapt as the market demands has allowed for this relationship to remain strong and to flourish over the past 15 years.”