adidas AM4NYC, part of the AM4 City Series
Available for Purchase and Try-On Today
at the Speedfactory Lab Experience in Brooklyn, NY.
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To celebrate the launch, adidas opened up the Speedfactory Lab Experience in Brooklyn today for the public to view the collection and to find out more about Speedfactory.
Customers who come in today will receive custom foot scan data tied to AM4NYC and can test run the shoe through an interactive experience.
“The AM4NYC shoe demonstrates the potential of adidas Speedfactory to set a new benchmark for performance products by using an advanced digital and data-driven processes, and bringing in local runners to be a part of this future of footwear creation.” — Ben Herath, VP design, adidas Running
Adidas analyzed years of aggregated sport science data on running movement, then used the data to design a specialized fit which provides maximum heel and mid-foot lockdown with minimal weight. Through fit programming, tension patches are digitally mapped onto the shoe upper, piecing together varying stretch and stiffness for stability and agility.
For more information, visit adidas.com/speedfactory. Photos courtesy Adidas
