The Sports Licensed Division (SLD) of the adidas Group acquired Mitchell & Ness Nostalgia Company. SLD plans to use its manufacturing and design resources to grow and strengthen Mitchell & Ness' market position in the U.S. and key markets around the world. Financial details of the transaction were not disclosed.
Mitchell & Ness currently holds licensing agreements with the National Basketball Association (NBA), Major League Baseball (MLB), the National Hockey League (NHL) and the National Football League (NFL, through a Reebok sub-license) to reproduce historically accurate uniforms and other vintage-inspired athletic apparel.
“This acquisition will enable us to strengthen and expand our relationships with sports fans collecting and wearing vintage, authentic professional and college sports apparel,” said David Baxter, President of the Sports Licensed Division.
“Reeboks licensed product expertise and worldwide footprint will enable us to enhance our market-leading position,” commented Peter Capolino, Mitchell & Ness President and Owner.
