Addaday, a maker of injury prevention and recovery technology, announced Ryan Dolan as CMO and Russell Coillot as Director of Specialty Run. Hugh Williams, previously the company’s Chief Marketing Officer, will assume the role as President in charge of business operations.

Dolan was most recently VP, Sales & Partnerships at performance eyewear and multisport company RŌKA,  a position he held for seven years. Previously, he was VP, Sales at TYR Sport and Sales and Marketing Director at DJO Global/Compex in the Recovery Science Division. Dolan brings a proven track record of sustainable growth and increased brand awareness in various outdoor industries, sporting goods and recovery device channels. Dolan will be based in Boulder, CO.

Coillot brings twelve years of sales and retail management experience in the specialty run category while at Fleet Feet, Inc. His knowledge will help further cement the brand’s leadership in the recovery space among specialty run retail channels. Coillot will be based in Chapel Hill, NC.

“The addition of two of the most respected sales and marketing executives in the active lifestyle category underscores Addaday’s efforts to push the brand to its rightful place as a leader in the recovery equipment category,” said Hugh Williams, president, Addaday. “With new innovation, new strategic partners, new big box retail partners like Target and a robust integrated marketing campaign, Addaday’s future looks very bright.”

Photo courtesy Addaday