Activbody, maker of the Activ5 portable fitness device and training app, announced the company has appointed long-time technology and e-commerce executive Dan Stevenson as the company’s new CEO.
Effective immediately, Stevenson’s addition to the leadership team was made to further strengthen the company’s trajectory of rapid expansion into new channels across the U.S. and globally.
“Our original vision for Activbody was to help anyone, anywhere tap the amazing benefits of isometrics and revolutionize the way people train, maintain and recover,” said Kosta Yanev, founder and chairman, Activbody. “As we grow and expand our platform more broadly into the fitness and wellness, organized sports and physical therapy markets, we knew it was critical to bring on a CEO who not only believed in our vision but had the right mix of experience to take Activbody to the next level. Dan’s forward-thinking approach and incredible background in tech product development, e-commerce management and personal passion for wellness are the perfect combination to help catapult Activbody’s next phase of growth. We’re thrilled to welcome him to the team!”
A seasoned leader with more than 25 years of experience, Stevenson has held leadership roles at companies spanning start-ups to Fortune 500 brands, including Apple, Sony, Gateway and VSP global. During his tenure at Apple, Stevenson served as senior director of worldwide sales support and channel sales for the education division, where he developed and managed a new Campus Sales program that accelerated sales to its highest level in seven years–more than $700 million through campus resellers and agents.
At Gateway, Stevenson held the positions of VP of product development and product marketing, VP of direct business and VP of web where he drove an 800 percent increase in web traffic to retail products, and increased B2B eCommerce sales by 126 percent. He also served as SVP of eCommerce for Sony for more than six years, where he expanded business through new Omni-channel integrations, increasing the mix of sales by three times and driving profit up by 125 percent year-over-year.
“I’ve always been passionate about technology and the role it plays in our daily lives, and nothing gets me more excited than the opportunity to build something new and scale a brand in a way that hasn’t been done before,” said Stevenson. “When I first discovered Activbody and Activ5, I knew this was something truly special and a rare chance that many CEOs never get in their careers to make a true difference in people’s lives with their work. As a former competitive runner, and someone who’s also experienced the injuries that are all too common with sports, I’m incredibly excited, not only professionally but personally, to join this team and share this one-of-a-kind technology with people across the country and abroad.”
Activ5 is a wireless-enabled, isometric-based strength training device that coaches users through five-minute, low-impact, full-body workouts.