Sequential Brands Group Inc. announced multiple new categories for its lifestyle brand Joe’s including footwear and intimate apparel.
Beginning Spring ’17, the company is launching a full line of men’s and women’s footwear in partnership with ACI International, a distinguished global footwear distributor. The footwear collection will feature dress shoes, sneakers and boots.
ACI Internationa’s makes footwear largely under licensed arrangements under brands including LA Gear, Penguin, Perry Ellis, Margaritaville, Shaq, C9 By Champion, Razor, Buyamba, Disney and Nickelodeon.
In addition, Sequential Brands signed a new agreement with leading apparel manufacturer ESP Group, LTD. to develop and launch a collection of intimate apparel featuring men’s and women’s underwear, sleepwear, and loungewear for Fall ‘17. The new category extensions will debut in Joe’s retail stores and e-commerce site, and then roll out to stores nationwide.
“In just over a year of having Joe’s in Sequential’s platform, we have grown the core business together with Global Brands Group, successfully introduced a collection of handbags and eyewear, and featured top talent Bella Hadid in our ad campaign. We are excited to continue this trajectory with the launch of these categories,” said Jameel Spencer, fashion division president at Sequential.
Joe Dahan, founder of Joe’s Jeans added, “Sequential continues to position Joe’s for global growth. It’s an exciting time for our company and the addition of these new categories strengthens our brand in the market.”
Joe’s is available coast to coast at fine department stores and specialty boutiques in the USA including Nordstrom, Saks Fifth Avenue and Neiman Marcus, and internationally. In addition, Joe’s has 18 free standing boutiques located in top USA markets such as New York, Los Angeles, and Miami.
Sequential Brands’ other brands include Jessica Simpson, William Rast, Heelys, Joe’s Jeans, Martha Stewart, Chef Emeril, Gaiam, And1, Avia, Revo, DVS and Ellen Tracy.
