Accell Group announces that Tunturi, a subsidiary of Accell Group NV, has launched its own organization for the sale and distribution of fitness equipment in Germany. Accell decided to take this step partly due to the fact that the current distributor in Germany, Bremshey, was in financial difficulties.
Out of the bankruptcy procedure of Bremshey, Tunturi acquired the rights to the Bremshey brand name as well as several distribution rights to other fitness products. The Bremshey label is already sold through Tunturi's own organisation in the Netherlands and England. The new Tunturi sales organisation in Germany is expected to contribute around EUR 8 million to Accell Group turnover on an annual basis.
René Takens, Chairman of the Executive Board of Accell Group: “Marketing of fitness equipment demands specific efforts in the field of development, marketing and sales. In our main countries we like to be in control of these. Furthermore, the difficult financial position of Bremshey allowed Accell Group to acquire the Bremshey fitness label, through which we are able to realise another step in the growth strategy of Accell Group.”
