Accelerated Systems, Inc. (ASI) has hired Adam Micklin as director of Sales, E-mobility. Micklin has been part of increasing the sales and brand presence for companies including Hutchinson, Shimano, Hayes, and recently Felt Bicycles.

His career highlights include leading international sales divisions focused on opening new markets and growing international distribution channels and spearheading ASI’s growth. In his new role at ASI, Micklin will strengthen the company’s partnerships in eBike and eScooters with its eMobility controllers.

“Adam brings the ‘been there, done it’ experience that we were looking for to spearhead the aggressive growth path of ASI’s family of electric motor controllers. In many ways, we are the industry’s best-kept secret, despite our controllers being the most configurable controller in the marketplace. The ASI family of controllers provides eBike and eScooter OEMs with unsurpassed freedom in frame design, motor, peripheral, and application choices. His connections and experience, will be immensely valuable in bringing this message to the OEMs looking to reflect the ride feel that resonates with their customers,” said Bill Jager, CEO, Accelerated Systems Inc.

Micklin said, “In the near term of my career, I have promoted eBikes as the way forward in green transportation and now, through ASI, being able to empower eBike OEMs to realize their aspirations of a unique ride, reflective of their vision and brand, is really exciting.”