Leupold & Stevens, Inc. announced the sale of its Redfield hunting scope brand to Academy Sports + Outdoors.
“The sale of Redfield to Academy Sports + Outdoors is part of our continued strategic focus on the Leupold brand,” said Bruce Pettet, president and chief executive officer, Leupold & Stevens, Inc. “We will continue to produce the world’s best performance optics for the elite outdoor athlete.”
The sale includes the brand rights for the Redfield brand of sports optics.
Academy will develop and sell sports optics exclusively for Academy Sports + Outdoors under the Redfield brand going forward. Leupold will continue to support the warranty obligations for any legacy purchases of Redfield optics.
Redfield will join the Academy’s portfolio of brands which includes outdoor brands Magellan Outdoors, Monarch, H2O Xpress, and Game Winner.
Leupold & Stevens acquired Redfield Optics in 2008.
Photo courtesy Rifle Optics
