Italian football club AC Milan named Diesel its “style partner” for the next three years, meaning the fashion outfitter will dress the team off-field.
Said Renzo Rosso, Diesel’s founder, “This is a long-time dream coming to life, for me, for my family, for Diesel. The extraordinary journeys of Diesel and AC Milan are intrinsically linked: we are two major Italian players, iconic, similar in spirit, with global resonance, and we are teaming up around a dream of pride, passion and bravery. We want to make this collaboration unique, fueled with irony, innovation and modernity.”
“I grew up with the red and black colours. I’ve always felt they were like a second skin,” added AC Milan VP and CEO Barbara Berlusconi. “They’ve become my passion – the same passion that has driven AC Milan and Diesel to set up this partnership.”
Since its founding in 1899, AC Milan has won 18 League Championships. Diesel, headquartered in Breganze, Italy, is a lifestyle brand that produces jeans, clothing and accessories.