Abeo Biomechanical Footwear, a leading comfort footwear brand, has announced the hire of industry veteran Tracy Sheffer as vice president of sales. In her new role, Sheffer will develop and execute the sales strategies and brand objectives for the newly launched Abeo wholesale program within specialty retail stores nationwide.
Sheffer brings over 30 years of experience in the performance, outdoor and active lifestyle industries with executive level sales management positions at high-profile footwear companies, including roles as vice president of sales for both H.S. Trask and Tommy Bahama Footwear-Specialty on behalf of the multi-brand Phoenix Footwear Group. Sheffer also spent over 12 years as owner and agency principal of TSA Sports Sales, a West Coast manufacturers' sales representative agency, having represented Merrell Footwear, a division of Wolverine Worldwide, for over nine years.
“With my inherent entrepreneurial spirit, I am thrilled and honored to join the Abeo team and develop and execute the wholesale strategy for a world-class 'invisible comfort' footwear brand,” stated Sheffer. “Due to the authenticity of the product and exclusive operating structure, Abeo is in a very unique position to revolutionize the world of premium comfort footwear, and I see significant potential for unprecedented business growth — Abeo truly represents 'the future of footwear.'”
Sheffer will be integral in evolving and implementing Abeo's short and long-term growth initiatives, while maintaining the integrity of the brand.
“We are excited to welcome Tracy Sheffer to Abeo footwear, and know her contributions will be key to driving the success of the future sales goals and strategies for this special brand,” said Mike Grenley, chief operating officer at Abeo Footwear. “Her extensive industry knowledge, vast sales and management experience, and unique market perspective will help expand our global presence effectively in new retail channels.”
The spring 2015 Abeo Biomechanical Footwear wholesale collection will be previewed at the upcoming industry trade shows: Outdoor Retailer booth #29161 (August 6-9, in Salt Lake City, UT) and FN Platform booth #82354 (August 18-20 in Las Vegas, NV).