ABC Fitness, the global fitness business, announced that Mohammed (Mo) Iqbal joined the company as chief strategy officer, effective immediately.
In this newly created role, Iqbal will lead ABC Fitness’ strategic growth initiatives, including partnerships, consulting services and mergers & acquisitions. He will also focus on building a value-added consulting business for the company, expanding and refining its partnership program, and identifying acquisitions that enhance its capabilities to “turn fitness visions into seamless reality.”
Iqbla will work closely with ABC Fitness’ Chief Product Officer, Finn Hagerty, and its Product Management leadership team.
“Mo brings a wealth of experience and a visionary approach to the fitness industry, leveraging his expertise in strategy, partnerships and technology. ABC Fitness is already helping over 30,000 fitness operators around the globe, and with Mo’s leadership, we will establish a strategic consulting practice that will help support our customer’s increasingly specialized needs and the wellness industry as a whole,” said Bill Davis, chief executive officer of ABC Fitness. “By leveraging our 40 years of data insights, Mo will help us provide even greater strategic value to our customers, fueling innovation and success for our strategic partners.”
Iqbal joins ABC Fitness with a strong background in tech-driven fitness solutions. As the founder and CEO of SweatWorks, a digital agency specializing in fitness technology, he has been at the forefront of AI, interoperability and data-driven personalization.
“I am excited to join ABC Fitness at such a pivotal time for the industry. Fitness businesses have more data at their fingertips than ever before, and there is a real opportunity in making that data actionable to improve business performance and member experience,” said Iqbal. “Technology will be the key driver in growth and delivering truly personalized experiences for both fitness professionals and consumers.”
Iqbal will transition to the chairman of SweatWorks, where he will continue to guide the agency’s vision and strategic direction. Iqbal will also continue to provide leadership and advisory support to various brands while being an active voice on his podcast and other public platforms.
ABC Fitness, headquartered in Sherwood, AR, has employees on six continents, including North America, Asia, and Europe.
Images courtesy ABC Fitness
