ABC Financial (ABC), a provider of technology and related services for the fitness industry, has acquired Trainerize, a Vancouver-based mobile fitness solution for personal training and member engagement.
“The addition of ‘Trainerize powered by ABC’ allows us to create a total fitness experience,” said Bill Davis, CEO of ABC Financial. “In a total fitness experience, the gym plays a central role as it provides all the equipment, guidance and community that many people thrive on. And now with Trainerize, ABC can extend the health club beyond the walls of the gym to include all the aspects of fitness in a personalized and seamless solution that promotes healthier lives by helping clubs put their member first, wherever they are.”
“Our mission is to make fitness accessible,” said Sharad Mohan, CEO of Trainerize, who will join ABC Financial as managing director. “Together with the ABC team, we have the opportunity to positively influence the lives of over 25 million members and expand the solution for the 150,000 trainers who use this product.”
“As people discover new ways to access health and fitness content, we are enabling trainers and fitness operators to bring together exercise, nutrition and health to create the total fitness experience, personalized and powered by technology, wearable data and app integrations. It’s an exciting time for the industry and I am thrilled that Trainerize and ABC are shaping what’s to come,” Mohan said.
ABC Financial will be adding the staff of Trainerize to the company. ABC clients can purchase “Trainerize powered by ABC” as an add-on module, and Trainerize will continue to be available as a stand-alone solution that can be used with other club management solutions.
The Trainerize acquisition comes a month after the company acquired GymSales, an international provider of fitness sales management tools.
Photo courtesy Trainerize